Variables & Containers in Google Tag Manager Explained

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In the realm of digital marketing, the effectiveness of tracking and analyzing user interactions on websites is undeniable.According to recent studies, businesses that effectively utilize website analytics are up to 3 times more likely to improve their overall ROI. This is where Google Tag Manager (GTM) steps in, providing marketers…

A Beginner’s Guide to Google Tag Manager : Introduction & Steps To Install

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Tracking and managing website analytics is crucial for businesses aiming to understand user behavior and optimize their online presence. Google Tag Manager (GTM) is a powerful tool that allows seamless implementation and management of various tracking codes and tags without manual coding.Google introduced Google Tag Manager in 2012. GTM provides…