No wonder data is king in today's digital landscape. For businesses striving to understand their online audience and optimize their marketing efforts, tracking user interactions on their website is crucial. Every click, scroll, and form submission provides valuable user behavior and preferences insights. One of the most valuable actions to track…
Tracking and managing website analytics is crucial for businesses aiming to understand user behavior and optimize their online presence. Google Tag Manager (GTM) is a powerful tool that allows seamless implementation and management of various tracking codes and tags without manual coding.Google introduced Google Tag Manager in 2012. GTM provides…
“Good marketing is not just about selling; it's about creating connections & solving problems.” While this is a well-known concept, only a few excel at it. In the fast-evolving digital marketing landscape, one must stay ahead with upcoming trends, tools & strategies to succeed & thrive in 2024. There is…
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